Nike’s “Dream Crazy” campaign includes numerous videos and posters distributed around the globe. Consequently, portraying those who have achieved great heights and telling the audience that they can do it as well can become a practical measure of the campaign’s success. For instance, the need for achievement “is the drive that energizes people, causing them to strive in their lives and careers” (Fowles 282). The commercial appeals to inner motivations and desires that individuals have and endeavor to reach and utilize. The company shows people that they can achieve everything and that nothing is unmanageable through a powerful message about the most famous athletes and the thought that everything is possible. One can state that “Dream Crazy” inside of the “Just Do It” campaign highly represents those mentioned needs. According to Fowles, advertisements can appeal to particular human needs, including the need for guidance, the need to dominate, and to feel safe (276). It is critical to understand the power that an advertising campaign can possess and how it can reflect the problems, concerns, preferences, or aspirations of individuals. One can notice that besides the implication that everything is possible with Nike sportswear, the company aims to raise awareness about contemporary social issues. This campaign caused an extremely controversial reaction from the publicity. The commercial encourages every human to reach their dreams, stating that “it’s only crazy until you do it” (Hoops Daily). The original video featured Colin Kaepernick, the former San Francisco 49ers quarterback involved in demonstrations to protest police brutality and racial injustice (Green and Turner). “Dream Crazy” campaign, a set of commercials within the famous “Just Do It” advertising, became a sensation in 2018. Numerous advertisements and marketing efforts of the business have contributed to significant success and high sales. You may have to select a menu option or click a button.Nike is one of the leading companies in sportswear and sports shoes, and almost everyone has heard about the organization’s products at least once. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom.Click the Ghostery icon in the browser extension area in the upper right-hand corner.
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