The album also has a hand-carved hologram in the center, which plays an electric or acoustic introduction to one of the songs. For starters, the album plays inside out, so instead of placing the record player's needle against the outside of the record, the needle rests in the center. The vinyl is full of innovative, new features. Jack White released his newest album, "Lazaretto," on vinyl as a very special, limited edition record. Recently, artists have been marketing vinyl records as a highly sought after item. But as times and people change, certain things become ‘cool’, again. But eventually, the neighborhood of Williamsburg started to transform into this awesome, fun, and popular place. It used to be just another town in Brooklyn that had much cheaper rents than those of Manhattan. Unlike it's dangerous reputation during the later 20th century, it is now extremely desirable and cool to live there. Over the last generation, Williamsburg has transformed into neighborhood of artists and hipsters. Vinyl is basically the Williamsburg, Brooklyn of musical mediums. Vinyl provides a simple way to experience classic, old-school pleasure. The digital world is modern and does have tremendous benefits however, taking a break from it isn’t so bad. Vinyl is much more of an all-encompassing experience than listening to an iPod. Generation Y uses vinyl records to find themselves, to feel like they have something obtainable. As a person who has grown up with all things digital, listening to vinyl is a way to disappear from it all: social media, the news, school, and everything technology has overtaken. Generation Y (everyone born roughly within the early 1980s to the early 2000s) grew up in a world where almost everything was in the process of digitalizing. No fear that they won’t get to listen to their desired music. Now, everyone preorders their albums on iTunes weeks in advance, opens their laptops, and there they are, ready for download. There was a time when kids had no choice but to wait in line for hours to buy a vinyl, hoping the record store wouldn’t run out before they got in the door. It is always exciting when an artist or band is coming out with a new album. Music has been integral to “youth” identity for as long as it has been around. Ironically, during these years, the sales of vinyl records have significantly increased. A few factors have contributed to the sudden popularity. The addition of vinyl records to Urban's merchandise is actually quite consistent with the "feel" of the store, the message they want to deliver to the generation, and the direction of young people.Īs the years have passed, most people cannot survive without their electronics. It also sells vinyl records - a trend that began when young people decided that reviving old habits was pretty fashionable. In addition to a wide variety of apparel, the company also sells random and funny accessories and toys. Urban Outfitters store in Westwood, CA (Urban Outfitters/Blog)Urban Outfitters is proving to be much more than just a clothing store.
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